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The Slow, Inevitable Death of the Bowl Game

December 28, 2025


By Keith O'Brien

The Atlantic



The bowls have been dying a slow death in terms of cultural importance since 1998, when the college-football power brokers instituted the first national-championship game open to teams from every major conference. But the new college football playoff has turned them into consolation prizes, late-season scrimmages with no stakes whatsoever.



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